The SAScon conference is taking place as I speak, with hundreds of inspiring insights and quotes being tweeted and noted down. This got me thinking about the quotes that inspire my work and it seemed rude not to share them with you. I think the majority apply to any type of business. Anyway here are some of the most insightful digital marketing quotes, *dramatic pause* of all time (so far).
10 Top Digital Marketing Quotes
1. “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”
2. “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we dont catch up, we’re in trouble.”
3. “We must move from numbers keeping score to numbers that drive better actions.”
4. We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.”
5. “As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most.”
6. “Dont say anything online that you wouldn’t want plastered on a billboard with your face (or logo) on it.”
7. “To accompany the four Ps of classical marketing, marketers would do well to instil the digital four Cs, around conversation, collaboration, culture and compensation.”
8. “Measurement is like laundry. It piles up the longer you wait to do it”
9. “Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.”
10. “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”
10 Top Content Marketing Quotes
11. “The best marketing doesn’t feel like marketing.”
12. “By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle. “
13. “Content marketing is a commitment, not a campaign.”
14. “Content is anything that adds value to the reader’s life.”
15. “Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.”
16. “Commit to a niche; try to stop being everything to everyone.”
17. “Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it”
18. “Content is not king, but a president elected by the votes of those whom it aims to rule.”
Raheel Farooq
19. “Content builds relationships. Relationships are built on trust. Trust drives revenue”
20. “There are three objectives for content marketing: reach engagement conversion. Define key metrics for each.”
10 Top SEO Quotes
21. “SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.”
22. “Google only loves you when everyone else loves you first.”
23. “The objective is not to ‘make your links appear natural’; the objective is that your links are natural.”
24. “If I spent my time reporting every competitor of mine breaking a rule, that’s all I’d EVER do and my own sites would suck because they’d be getting no attention.”
25. “The success of a page should be measured by one criteria: Does the visitor do what you want them to do?”
26. “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.”
27. “In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.”
28. “SEO is a noun, verb and adjective.”
29. “SEO can be broken down into profitable activities, but when combined, is associated with third party controlled risk.”
Col Skinner (sorry had to pop one of my own in)
30. “Search marketing only has a 1.5% mindshare of the average Fortune 500 CMO.”
10 Top User Experience Quotes
31. “If you make listening and observation your occupation, you will gain much more than you can by talk.”
32. “If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.”
33. “Effective questioning brings insight, which fuels curiosity, which cultivates wisdom.”
34. “Know what your customers want most and what your company does best. Focus on where those two meet.”
35. “People ignore design that ignores people.”
36. “If you can’t measure it, you can’t manage it.”
37. “Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.”
38. “A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.”
39. “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”
40. “Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do and they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors.”
10 Top Social Media Quotes
41. “Social Media is about sociology and psychology more than technology.”
42. “Build it, and the will come” only works in the movies. Social Media is a “built it”, nurture it, engage them, and them may come & stay.”
43. “Focus on how to be social, not how to do social.”
44. “90% trust peers on social networks (even strangers); only 15–18% trust brands.”
45. “People don’t want to be marketed at in the social channel. This is where they want to talk to each other, and brands are there by invitation. They have to be a great guest at the table.”
46. “Sell-sell-sell sales methods simply do not work on social media.”
47. “We embed social media inside our processes. Let’s look at our processes and see how we can enhance them with social.”
48. “Think like a publisher, not a marketer.”
49. “The overarching problem is that everyone sees and uses social media from a different perspective.”
50. “Privacy is dead, and social media holds the smoking gun.”
Title image sourced from Fast Company.
What do you think? What was your favourite quote? Do you have any inspiring digital marketing quotes to add? Comments below: