According to a new report from Barclays, some £15 billion will be spent on digital advertising in 2019. That assessment follows a lot of time spent researching, interviewing and discussing advertising plans, ambitions and developments with a variety of industry experts, ad spend decision makers and adtech developers. Continue Reading
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4 Routes To Higher ROI From Your Digital Marketing Budget
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6 Inspiring Digital Marketing Campaigns
Marketing your service, brand or new achievement is something that every business wants to get right and in doing so, create an impact. That impact doesn’t necessarily have to be on a global scale, but gaining worldwide notice almost always is!
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6 Video Marketing Tips For Your Brand In 2019
With stats showing that video holds customers attention more than all other types of content, video has formed a key part of many businesses content marketing strategies for the last few years. Things are hotting up too: By 2020, video will account for enormous bandwidth demands, and video continues to be great for SEO.
However, the thing with video marketing is that it’s always evolving. To stay ahead of the curve, you need to catch the latest trends and give your audience more of what they want. In this article, we take a look at all you need to know about video marketing in 2019.
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12 Digital Marketing Predictions for 2019
With the New Year fast approaching, I’ve been thinking about what could be on the horizon for the industry in 2019. It turns out there are quite a few possible, notable changes that just might shake things up a little over the coming 12 months. Let’s get into them:
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The 12 Dos of Christmas…Marketing
Now we’re in December, it’s the season to be jolly and show our loved ones just how much we care. For many businesses, that translates into more potential customers looking for the right gift, service or experience. Even at this late stage, it’s still possible to carry out digital marketing activity that helps give you and your customers an even Happier Christmas.
I’m sticking with the jolly seasonal theme and sharing 12 positive marketing tips that you can apply to your marketing over for the Christmas period. And if you break into song while reading them, all the better!
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Ta-Ra Manchester. Hello Southport.
I have no idea if this will be of interest to anyone. But for those who want to know how I ended up moving from Manchester (my base for the last decade) to Southport, here is a bit of background.
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10 Lessons Learned From a Decade in Digital Marketing
During the Christmas break, I was doing a bit of housekeeping on my LinkedIn profile and happened to tot up my years with each employer. To my surprise, the total was over 10 years! It had crept up on me like a silent ninja snail and got me thinking that I should mark the occasion by reflecting on the lessons I have learnt a long the way. So here I go:
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Why This Digital Marketer Started An E-commerce Business
184 days ago the Manchester Arena was tragically bombed by a terrorist. In the aftermath of this tragedy, Manchester as a city showed its true resilience and community spirit. The city became a brand once again and the symbol of that brand was once again the Manchester bee (AKA a worker bee). During this time I was keen to try and create my own logo for the city I call home. A logo made for locals, not tourists. So I dove into Photoshop and started fabricating a few logo variations until I settled on this:
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How NOT To Find A Marketing Agency
The other day I was scrolling through LinkedIn and came across this request for agencies to pitch:
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12 Freelancers Share Their Industry Predictions for 2018
I know, I know. Every year people release these prediction blog posts stating what will or wont happen in the next year. But I have done some of your job for you and brought together some great minds from various industries, to give you a broad view of what to look out for in 2018. Thank you to all of them for taking the time to share their predictions. Enjoy!
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