On the evening of Monday 7th Sept I landed back on UK soil after a successful 10 day business trip to the current centre of the world for business, Dubai. For those interested, I was working with 2 businesses during my time in the UAE. A new and used car dealer and a new recruitment/consultancy firm. As a one-man business I could hardly leave my first foreign business trip off the blog.
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Manchester to Dubai – A Digital Consultant Abroad
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26 C’s to Guide Your Content Marketing Strategy
Content Marketing is defined as “any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers” (ref: Wikipedia). The term is certainly not new (despite marketers using it like it is) and was used as early as 1996 by John F. Oppedahl. Over the last 4 years searches for the term have risen 480% (ref: Google Trends). In April 2015 alone, “content marketing” was searched for over 5 million times (ref: Google Keyword Planner).
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All 32 Speaker Slide Decks From #BrightonSEO April 2015
This year I finally made it to BrightonSEO’s April conference thanks to the very kind Tony Dimmock letting me have his ticket. Being the UK’s largest SEO conference there was a lot of speakers squeezed into the one day conference. As none of us could physically go to every one of the talks, I thought it would be great to have them all in once place.
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12 Problems Freelancers Face & How To Solve Them
First off, this is not meant to put anyone off becoming a Freelancer. I see going freelance as one of the best career moves I made and have really enjoyed my 1st year and a bit in the self employed game. BUT , I do think it’s important that anyone contemplating (or about to join) the world of freelancing understands the negatives as well as the positives. This will help them make an educated decision and prepare for any of the downsides. So I asked the community in the Freelancers Hub Facebook Group “What is the worst thing about being a Freelancer?”.
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I Asked 55 Startups About Their Digital Marketing. Here’s What I Found.
*** UPDATE: My 2017 startup survey results are now live! Click Here to read them. ***
Over my last year as an independent digital consultant I have met a great deal of startup businesses keen to leverage the web for results. Digital Marketing can hold great potential for those wanting to increase exposure, sales or leads. But with so many different channels, platforms, techniques, media formats and service providers in the industry, it can be overwhelming.
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Survey – Digital Marketing for Startups
Over my last year as an independent digital consultant I have met a great deal of startup businesses keen to leverage the web for results. Digital Marketing can hold great potential for those wanting to increase exposure, sales or leads. But with so many different channels, platforms, techniques, media formats and service providers in the industry it can be overwhelming.
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Interview: How To Launch A Digital Marketing Consultancy
Simon Swan (Head of Digital marketing at the Met Office) approached me and asked if I would like to do a Q&A interview about how I started a consultancy, for his blog. Naturally I accepted and gave my best answers to his very well tailored questions.
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Startacus Self Starter of the Year
I have been lucky enough to make it into the 8 finalists for Startacus Self Starter of the Year. The winner will receive a fab package of prizes from Marketest, Moo.com, Huddlebuy, Net Lawman, Penelope, Creative Barcode, and Innovation Bank. These prizes could really help a fledgling business like Profoundry have a successful 2015. Your vote would be really appreciated! Continue Reading
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8 Lessons From My 1st Year As A Freelancer
Incredibly it has been 1 year since I packed in my agency role and ventured into the unknown realms of life as a Freelance Digital Consultant. I went into this with an open mind hoping I had what it takes to be successful and form a lifestyle business that opens up experiences and opportunities that full time work never could. Continue Reading
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10 Signs You Work In Digital Marketing
I’ve seen hundreds of these “# Signs You Work In” lists grace the landing pages of Buzzfeed etc, but never one for us Digital Marketers. Its the last Friday before Christmas so I couldn’t resist creating my own contribution. So without further a do, here it is:
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