As the years passed we’re all spending more & more time online engaging with content on various websites. If you have ever looked at a website, and then been followed around the Internet by adverts for the website in question, then that was Remarketing! The biggest advantage of Remarketing is that the ads are targeted to only be shown to people who have already visited your website.
Once a user visits your website, they are added to a Remarketing list, which monitors their activity on your site. If they leave without completing a previously selected conversion, they are eligible for targeting. Once the targeted user clicks on the ad they are taken back through to your site and a landing page of your choice. If they then complete a conversion, they are taken off the list. If not, the process starts all over again.
The Google Display Network helps you generate awareness by getting your ads in front of consumers.
The Google Display Network helps you increase sales by getting your ads on relevant sites and in front of more people, more often.
The Google Display Network helps you drive loyalty by re-engaging interested consumers. Target your ads to people who have already visited your website, even if they didn’t buy anything. Reminding them of your business is likely to bring them back to your website again and keep your business at the front of their mind.
I collaborate closely with your team to get a true understanding of your customer & business. I then look to apply this knowledge to setup relevant Remarketing Advertising campaigns. There is also an option to have regular reports on your activity.
