Facebook Advertising

Why Facebook Ads?

In short, advertising on Facebook helps businesses of any size achieve their goals. More than 2.6 billion people across the world, gather on Facebook to stay connected and share. 1.6 billion people worldwide are connected to a small business on Facebook. With Facebook ads we can speak directly to your target audiences motivations or address the barriers that prevent them from becoming your next customer. Our ads can communicate the role of your business in their lives and why you should matter to them. Consider having different versions of creative for different audiences to ensure that you are speaking to what motivates each group.

Why Work With Me?

My Facebook ad campaigns are far more segmented, complex and targetted than your everyday simple campaign setup in 40 minutes. I take the time to properly understand your business then fully utilise all demographic targeting options to build out ad content that relates to creating a seamless and natural experience for the user. This process results in the highest possible click-through rate, sales and return for my clients.


With Facebook advertising, you can target a quality audience in a fun, creative or professional context. Market to your service or product to influencers, family decision makers, and company executives and much, much more. I can run Facebook campaigns to match your goals or objectives. You can choose to pay per click (CPC) basis similar to Google Ads.

Facebook Targeting Options Include:

  • Target By Age or Gender
  • Target By Locations (e.g. Greater Manchester & Lancashire)
  • Target By Device (e.g. PC, iPhone X, etc)
  • Target By Language (e.g. English speakers)
  • Target By Interest (e.g. Technology, Telecoms, Communications etc)
  • Target By Occupation (e.g. CEO, Managing Director, Owner, Founder, Co-Founder, Financial Director etc)
  • Target By Page Likes (i.e. Pages your target audiences Likes)
  • Target By Demographic (e.g. Income, Education, Net Worth or Generation)
  • Note we can also exclude audiences based on the above such as low income etc.

Site Retargeting
Similar to the Google Display Network, Facebook allows you to target previous site visitors, based on a cookie that is placed in the user’s browser once the Facebook code is implemented across your site.

Lookalike Targeting
Facebook’s targetting works by taking your current site visitors or customers using email addresses, then plugs these into the system and finds other users who demonstrate similar behaviours, interests, and demographics. This can be very effective targeting.

Together we can combine the above targeting criteria to build your ideal brand’s persona which can deliver the most relevant user experience and the highest possible conversion rate.

Facebook Ad Formats Offered:

Photo Ads offer a clean, simple format to feature your brands engaging imagery and copy. Facebook image ads clearly convey who you are, what you do and why people should care, through high-quality images or illustrations.









Video Ads can tell your story with sight, sound and motion whilst breaking through modern-day attention spans accustomed to ignoring most imagery. Facebook video ads come in a range of lengths and styles from short, feed-based ads that your customer watches on the go, to longer videos that they will sit down and watch on the sofa.









Sponsored Stories are a customisable, edge-to-edge experience that lets you immerse people in your content. Tap into their passions and inspire them to take action on mobile.










Carousel Ads let you showcase up to ten images or videos in a single ad, each with its own link. Highlight different products or tell a brand story that develops across each card.










Collection Ads let people discover, browse and buy what you offer. People can tap an ad to learn more about a specific product, all within a fast-loading experience.











Sideshow Ads are video-like adverts made of motion, sound and text. These lightweight clips help tell your story beautifully on Facebook across devices and varying connection speeds.











I collaborate closely with your team to get a true understanding of your customer & business. I then look to apply this knowledge to setup and manage relevant Facebook advertising campaigns. There is also an option to have regular reports on your activity.

Get in touchto find out more about my Facebook Advertising services. Or happy to book a meeting in Liverpool, Southport or Manchester.