In the past few years, YouTube has revolutionised the way the world creates and engages with video content. YouTube now gets over 900 million unique visits per month and has over 300 hours of video uploaded per minute! YouTube TrueView campaigns let you take advantage of a wealth of targeting options and are charged on a cost per view / cost per click basis.
I don’t believe in helping brands bombard users with ads they don’t want to see. Instead I offer TrueView advert campaigns that give the user the choice to skip the advert after 5 seconds. This means that, as a brand, you get the right audience at the right price. There are two main types of TrueView adverts that I offer:
In-stream TrueView ads play before or during another video from a YouTube partner. Viewers see 5 seconds of your video and then have the choice to keep watching or skip it.
You only pay when a viewer watches for at least 30 seconds or to the end of the video (whichever is shorter) or clicks on a card or other elements of your in-stream creative.
In-display TrueView ads appear alongside other YouTube videos, in YouTube search pages, or on websites on the Google Display Network that match your target audience.
You only pay when a viewer chooses to watch your video by clicking on the ad.
I collaborate closely with your team to get a true understanding of your customer & business. I then look to apply this knowledge to setup relevant YouTube TrueView advertising campaigns. There is also an option to have regular reports on your activity.