A specialist Full-Service Creative Agency with a roster of high-growth eCommerce brands. While they excel in branding and web development, they required a specialist technical partner to manage the day-to-day performance and strategic scaling of their clients’ paid media portfolios.
We were brought in to manage 4 distinct eCommerce accounts, spanning the following categories:
| Avg. ROAS Increase | CPA Reduction | Conv. Rate | Scaled Spend |
|---|---|---|---|
| +42% | -28% | 3.10% | +65% |
The agency’s internal team was struggling to keep pace with the technical demands of the evolving Google and Meta algorithms. Performance across the 4 accounts was inconsistent, with rising acquisition costs threatening the profitability of the clients’ scaling efforts.
We implemented a standardised “testing-to-scaling” framework across all accounts. This involved isolating high-performing creative on Meta and aggressively scaling budgets while using Google Search to capture the resulting brand-intent traffic.
We overhauled the conversion tracking across the portfolio, ensuring Server-Side tracking and Enhanced Conversions were active. This provided the algorithms with 20-30% more data, immediately improving the efficiency of automated bidding strategies.
Phase 1: Efficiency Baseline
Identified and paused “budget-drains”—keywords and audiences that were spending but not converting. This immediate cleanup reduced CPA by an average of 15% in the first 30 days.
Phase 2: Creative & Intent Alignment
Aligned Meta creative messaging with Search landing pages. We introduced dynamic remarketing and Advantage+ campaigns to retarget high-intent users across the funnel.
Phase 3: Aggressive Profit-Led Scaling
Once ROAS targets were consistently met, we scaled total portfolio spend by 65%, driving a significant increase in total revenue for all 4 clients while maintaining their target margins.
Col and his team at Profoundry have helped grow our PPC efforts tremendously. They’ve consistently provided expert industry insights which have led to the development of effective strategies and campaigns, tailored to our business needs. In fact, these campaigns have become one of our biggest sources for driving website traffic and generating leads – we’re even seeing a 4.5% Conversion Rate on search ads, which is a huge upgrade for us. We look forward to continued work with the Profoundry team and highly recommend them.“
Managing multiple eCommerce accounts requires more than just budget management; it requires a Technical Framework. By standardising tracking, cutting waste, and scaling based on data-driven confidence, we turned 4 inconsistent accounts into a high-performance portfolio. We proved that with the right structure, you can scale spend and increase efficiency simultaneously.
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