Amazon has become for eCommerce what Google is for web searching: A household name. It is the default option for online shoppers and browsers, which is leading to exponential year-on-year growth, massive revenue, and consumer loyalty. Now, it is pursuing an aggressive advertising development strategy in order to poise itself as a platform not only for buyers but also for marketers.
Amazon Advertising (formerly AMS) is an advertising platform available to Amazon sellers, designed to enable them to improve brand visibility and drive demand for their products ultimately encouraging people to buy your products.
Amazon Advertising is a heavily controllable and time-efficient method of getting your products noticed on the Amazon marketplace, however, it can become expensive and ineffective if not done correctly. I am experienced in setting up and optimising Amazon Advertising and can navigate the platform to set up campaigns that maximise your ROI. My processes result in the highest possible click-through rates, sales and return for my clients.
Amazon Advertising is a tightly controllable and time effective method of getting your products noticed on the Amazon marketplace, however, it can become expensive and ineffective if not done correctly. I am experienced in setting up and optimising Amazon marketing campaigns to ensure that your return on investment (ROI) is maximised. Plus you will be able to view a list of all my advertising campaign data in the Amazon Advertising platform through your veery own Amazon login, so there are no secrets or smoke and mirrors.
There are three main types of adverts available for marketers to select from on the Amazon Advertising platform: Sponsored Products, Sponsored Brands and Product Display ads. Each has its own unique advantages. Let’s explore these further below:
Sponsored Product ads can appear at the top, in the middle, at the bottom or to the right-hand side of search results pages when a user’s search query matches with one of your chosen keywords. When clicked on, users will be taken directly to the product’s detail page where they can then find out more and hopefully make a purchase.
Sponsored Brands are ads that feature your brand logo, a custom headline, and up to three of your products. These ads appear on search results and help generate recognition for your brand and product portfolio.
Product Display ads appear on the product detail pages of other products. With Product Display ads, advertisers can directly target competitor products in an attempt to draw the customer to their product instead.
Brands can view how well their campaigns are performing through the dashboard which showing metrics such as impressions, clicks, spend, total sales and advertising cost of sale (ACoS).
I collaborate closely with your team to get a true understanding of your customer & business. I then look to apply this knowledge to setup and manage relevant Amazon advertising campaigns. There is also an option to have regular reports on your activity.