More so than ever before we’re all spending more & more time online. 95% of this time online is spent reading and engaging with content across various websites. If you’re looking for an effective way to bolster your paid search and marketing efforts as well as reach your audience beyond search, then display advertising could be just the thing. With a diverse range of targeting options and ad types. Sophisticated strategies can be designed and optimized to suit a wide range of marketing objectives, whether prospecting new acquisitions or re-engaging current & lost customers.
I don’t believe in helping brands bombard users with ads they don’t want to see. I offer display advertising strategies setup and ran through the Google Display Network or GDN with an emphasis on relevancy. The Google Display Network lets you place ads on a wide variety of news sites, blogs and other niche sites to reach potential customers. There are three main reasons for using display advertising on GDN:
The Google Display Network helps you generate awareness by getting your ads in front of consumers on the right sites at the right time. With creative rich media ad types it is possible to engage with a target audience in innovative and creative ways, heightening response and user experience.
The Google Display Network helps you increase sales by getting your ads on relevant sites and in front of more people, more often at the right times. Users at the awareness or research stages of the conversion funnel can be targeted and pushed towards a conversion point. Where as users unaware but potentially relevant can be targeted and educated in a cost effective manner.
The Google Display Network helps you drive loyalty by re-engaging interested consumers. Target your ads to people who have already visited your website, even if they didn’t buy anything. Reminding them of your business is likely to bring them back to your website again and keep your business at the front of their mind. The wide reach of the GDN helps maximize a brands share of voice, maintaining awareness and engagement with the right audience.
I collaborate closely with your team to get a true understanding of your customer & business. I then look to apply this knowledge to setup relevant Display Advertising campaigns. I promote brand messaging in your distinct brand voice. There is also an option to have regular reports on your activity.
