Your site’s quality is largely determined by the quality of the sites linking to it (aka ‘Backlinks’). Thus, it is extremely important to analyse the backlink profile of your site and identify opportunities for improvement. With the amount of recent Google algorithm and guideline updates it is also important to ensure that your backlink profile adheres to the current and future best practices to avoid a potential penalty.
Using several industry tools I will analyse the your website backlink profile to establish any current or past links that may cause SEO problems and links that need amending. I will then feedback and summarise any findings in a report that includes:
Ensuring you have not been penalised by Google’s algorithm or updates for using optimisation or SEO techniques that contravenes industry guidelines. A penalty can result in removal from the search engines and financial loss.
These are links that may have been built by a past agency, team member or competitor including:
This section looks at links to your competitors websites side by side to establish where they are winning rankings / traffic as well as how natural or unnatural their linking patterns may be.
If there are suspect or damaging links in your backlink profile these can be removed to improve your profile and ranking potential.