Google has a very complex algorithm that determines where you sit in their results and what for. This algorithm changes on a semi-regular basis and with each change comes a range of best practice guidelines that Google wants your site to uphold. A third party review of your website is a great way to ensure you are up to date and giving your website the best chance to be indexed.
An SEO Audit is a review of your website looking at the hints and signals the algorithm considers. This audit will provide you with a report and recommendations relating to technical and onsite SEO elements effecting search engines. This covers over 40 separate points within the following areas:
If search engines and users can’t access your site, it might as well not exist. With that in mind, let’s make sure your site’s pages are accessible.
Your site’s information architecture defines how information is laid out on the site. It is the blueprint for how your site presents information (and how you expect visitors to consume that information).
Contextual internal links can be effective in helping to improve a site’s rankings for targeted and more general keywords.
The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines.
Site speed is one of the factors used by Google to determine rankings and slow loading times might negatively affect the visibility. It might also increase bounce rate – according to study, 60% of users leave the site if it takes more than 4 seconds to load.
Google’s latest algorithm update puts a huge emphasis on rewarding mobile friendly websites and demoting those that don’t fulfil their mobile / responsive criteria.
Also known as crawlability, indexability refers to the potential of a web site or its contents to be crawled or “indexed” by a search engine. If a site is not “indexable,” or if a site has reduced indexability, it has difficulties getting its URLs included in search engine’s results.
You simply grant me access to your Google Analytics and Google Webmaster Tools accounts and then I deliver a document of issues & solutions that once implemented, can increase the organic performance of your website and ultimately it’s online conversions.
