Chances are, you’ve heard about the amazing return on investment that can be had with pay-per-click (PPC) advertising. A return of 300% or even higher isn’t at all unusual with this form of advertising. When it works, it works well.
But what you don’t usually here are the stories of people who lost their entire ad spend. As with anything else in digital marketing, it’s important to fully utilise the data and targeting options available to give you the best chance of success.
A PPC audit is a great way to start any new PPC project or review and improve an ongoing PPC campaign. This audit will help you clearly identify the areas that need improving, so you can prioritise them and work through them in manageable chunks. This covers the following main areas:
You simply grant me access to your Adwords account and then I deliver a document of issues & solutions that once implemented, can increase the performance of your PPC campaigns.