Instagram Advertising

Why Instagram Ads?

In short, advertising on Instagram helps businesses of any size achieve their goals. More than 1 billion people across the world, gather on Instagram to stay connected and share. With Instagram ads we can speak directly to your target audiences motivations or address the barriers that prevent them from becoming your next customer. Our ads can communicate the role of your business in their lives and why you should matter to them. Consider having different versions of creative for different audiences to ensure that you are speaking to what motivates each group.

Why Work With Me?

My Instagram ad campaigns are far more segmented, complex and targetted than your everyday simple campaign setup in 40 minutes. I take the time to properly understand your business then fully utilise all demographic targeting options to build out ad content that relates to creating a seamless and natural experience for the user. This process results in the highest possible click-through rate, sales and return for my clients.


With Instagram advertising, you can target a quality audience in a fun, creative and engaging context. Market to your service or product to fashion influencers, design savvy users, creative executives any many more. I can run Instagram campaigns to match your goals or objectives. You can choose to pay per click (CPC) basis similar to Google Ads.

Instagram Targeting Options Include:

  • Target By Age or Gender
  • Target By Locations (e.g. Greater Manchester & Lancashire)
  • Target By Device (e.g. PC, iPhone X, etc)
  • Target By Language (e.g. English speakers)
  • Target By Interest (e.g. Technology, Telecoms, Communications etc)
  • Target By Occupation (e.g. CEO, Managing Director, Owner, Founder, Co-Founder, Financial Director etc)
  • Target By Page Follows (i.e. Pages your target audiences Follow)
  • Target By Demographic (e.g. Income, Education, Net Worth or Generation)
  • Note we can also exclude audiences based on the above such as low income etc.

Site Retargeting
Similar to the Google Display Network, Instagram allows you to target previous site visitors, based on a cookie that is placed in the user’s browser once the Instagram code is implemented across your site.

Lookalike Targeting
Instagram’s lookalike targeting works by taking your current site visitors or customers using email addresses, then plugs these into the system and finds other users who demonstrate similar behaviours, interests, and demographics. This can be very effective targeting.

Together we can combine the above targeting criteria to build your ideal brand’s persona which can deliver the most relevant user experience and the highest possible conversion rate.

Instagram Ad Formats Offered:


Photo Ads offer a clean, simple format to feature your brands engaging imagery and copy. Instagram image ads clearly convey who you are, what you do and why people should care, through high-quality images or illustrations









Video Ads can tell your story with sight, sound and motion whilst breaking through modern-day attention spans accustomed to ignoring most imagery. Instagram video ads come in a range of lengths and styles from short, feed-based ads that your customer watches on the go, to longer videos that they will sit down and watch on the sofa.









Sponsored Stories are a customisable, edge-to-edge experience that lets you immerse people in your content. Tap into their passions and inspire them to take action on mobile.










Carousel Ads let you showcase up to ten images or videos in a single ad, each with its own link. Highlight different products or tell a brand story that develops across each card.











Collection Ads let people discover, browse and buy what you offer. People can tap an ad to learn more about a specific product, all within a fast-loading experience.















I collaborate closely with your team to get a true understanding of your customer & business. I then look to apply this knowledge to setup and manage relevant Instagram advertising campaigns. There is also an option to have regular reports on your activity.

Get in touchto find out more about my Instagram Advertising services. Or happy to book a meeting in Liverpool, Southport or Manchester.