In short, advertising on LinkedIn helps businesses of any size achieve their goals. More than half a billion professionals across the world, gather on LinkedIn to stay connected and informed, advance their careers, and work smarter. Somewhere within this 560 million users are your customers and I can help you get directly to them.
With LinkedIn advertising, you can target a quality audience in a professional context. Market to your service or product to influencers, decision makers, and executives who often act on new opportunities. I can run LinkedIn campaigns to match your goals or objectives. You can choose to pay per click (CPC) basis similar to Google Ads.
LinkedIn Targeting Options Include:
Together we can combine the above targeting criteria to build your ideal brand’s persona: IT decision makers, C-level executives, prospective students, small business owners, and more.
LinkedIn Ad Formats Offered:
In Feed Ads also known as sponsored content posts are essentially pieces of content accompanied by written content which is delivered to a targetted group of professionals across desktop and mobile devices. These sponsored posts appear within user’s feeds in a native format thereby fitting in with the rest of the feed content. This can be a great advantage as there isn’t the preconception that you are intrusively pushing sales content at the user.
Lead Gen Forms are a great format for seamlessly capturing leads within the news feed. This feature pulls LinkedIn profile data (like contact details) into a form that members can submit with one simple click. Your sales teams can then get in touch with the user to follow up and close the sale.
I collaborate closely with your team to get a true understanding of your customer & business. I then look to apply this knowledge to setup relevant LinkedIn advertising campaigns. There is also an option to have regular reports on your activity.