From its inception, TikTok has been one of the fastest growing social platforms in recent years and has continued to grow at an astonishing rate with more than 1 billion active users monthly, surpassing both Pinterest and Snapchat. The app focuses on short-form video content which is built on creativity and spontaneity, making it the perfect place for brands to connect with Gen Z and Millennial consumers. With TikTok ads, we have a unique opportunity to build brand awareness and drive conversions at scale for your business through social media advertising.
I am dedicated to helping businesses connect with their audience using carefully crafted, intuitive advertising campaigns. I believe that by taking the time to understand my clients’ needs and utilising all demographic targeting options, I can create ads that are relevant and engaging for users, resulting in higher click-through rate, more sales and a better return on investment.
TikTok’s advertising solutions are designed to be creative and engaging, ensuring that your brand will stand out from the competition. There are multiple advertising products available within the platform that can help you get in front of your target audience and drive conversions.
TikTok Targeting Options Include:
Similar to Facebook, TikTok allows you to target customers through Custom Audiences who have already interacted with your business whether they’ve visited your website, engaged with your content on social media, or made a purchase. A minimum audience size of 1,000 is required to target Custom Audiences in an ad group.
With Lookalike Audience, you can quickly and easily identify new potential customers who are interested in your product – helping you expand your reach and grow your business.
TopView Ads
With TopView Ads, you can create immersive video content that appears at the top of the “For You” Page when users first open the app. In this format, your video can be up to 60 seconds long, giving you plenty of time to tell your brand story.
In-Feed Ads
These are a great way to get your brand in front of millions of TikTok users. These video ads can be up to 60 seconds long and feature your brand’s logo, product shots and a call-to-action (CTA) linking to a landing page. TikTokers can engage with these ads by liking, commenting and sharing the content which means that you can use these ads to accumulate data and build relationships with your audience.
Spark Ads
These are similar to In-Feed Ads as they look and feel like organic content. Spark Ads on the other hand allow brands to promote their existing organic TikTok content in a seamless and authentic way. These ads can also be linked to a content creator’s account with CTAs, allowing viewers the option to visit the original poster.
Branded Hashtag Challenge Ads
These ads appear on the “For You” and “Discover” Pages. Using 3 to 5-second videos or images, you can direct viewers to a Hashtag Challenge or landing page prompting your users to create videos showing themselves performing a specific action.
Branded Effects
Whether you’re looking for a standalone campaign or want to integrate into a hashtag challenge, Branded Effects are a great way to connect with your audience. With so many options available, you can create customised campaigns with shareable branded stickers, filters, and effects that align with your brand identity and objectives.
I work closely with your team to get a true understanding of your business and target audience. My goal is to help you connect with your customers on TikTok in a creative, innovative and authentic way. Additionally, I offer regular reports on your activity so you can keep track of your progress.