Artificial Intelligence (AI) is having a significant impact on marketing automation by enabling businesses to automate repetitive tasks, optimize campaigns, and provide a more personalized experience for their target audience. Marketing automation refers to the use of technology to automate marketing tasks, such as email marketing, lead nurturing, and social media management. Here are a few ways in which AI is being used for marketing automation:
- Personalization: AI algorithms can analyze customer data to create personalized experiences, such as personalized emails and product recommendations. This can help businesses increase engagement and build stronger relationships with their customers.
- Lead scoring: AI can analyze customer behaviour and assign a score based on their likelihood to convert. This can help businesses prioritize leads and focus their efforts on the leads that are most likely to convert.
- Campaign optimization: AI can analyze campaign performance and provide insights into which elements of the campaign are most effective. This can help businesses optimize their campaigns and improve their ROI.
- Chatbots: AI-powered chatbots can automate customer support and provide a more personalized experience for customers. This can help businesses provide round-the-clock support and reduce the workload on human support agents.
- Predictive analytics: AI-powered predictive analytics can help businesses identify trends and patterns in customer behavior, which can be used to inform marketing strategies and campaigns.
Overall, AI is transforming marketing automation by providing businesses with the tools they need to automate repetitive tasks, optimize campaigns, and provide a more personalized experience for their target audience. AI can help businesses improve their ROI, increase engagement, and build stronger relationships with their customers.
So Just How Convincing Can AI Be?
With the release of ChatGPT 4, new tests for the upgraded AI chat app to prove its prowess delivered impressive results, with the AI system beating some 90% of lawyers taking the US bar exam. Many other tests of its ability are ongoing, including a small one conducted by us.
While the use of AI and its influence in marketing is undoubtedly growing, we got to thinking, how easy it might be to use AI and ChatGPT as a marketing tool. So we got the ChatGPT 4 app to generate the first part of this post. Also all the images in this post have been created by AI using a mix of Canva, Bing and Freepik’s AI offerings.
No doubt there are some among you who considered that might have been the case, with the slight repetition and slight lack of personality in the text. However, as a first draft by ChatGPT with no editing or additional prompting by us, this is an excellent example of how the AI app can be easily incorporated into your marketing planning. Although we note that with tone of voice being so important to most brands, some tweaking will likely be necessary in the case of blog post creation.
A Business Viewpoint
Don’t just take our word for it, here are some views of AI in marketing from businesses who have made their own analysis of the growing options available.
“After testing out many AI applications over the last three months, I believe the clear answer is yes: artificial intelligence will reduce and simplify the amount of work we have to do in marketing, and some people might lose their job positions … but not those who are high-level at what they do.”
Matteo Pittaluga – Founder of Marketing Genius
“When it comes to the question of whether AI will steal the job of digital marketers, I think the answer is no. AI can automate certain tasks and processes, but it cannot replicate the creativity, intuition and unique perspective that individual marketers bring to their work.”
Erica McMillan – CEO & Founder
“The bottom line is: with AI marketing, you can set up optimized email campaigns, from creating smarter emails and newsletters to enhancing deliverability and optimizing your email outreach efforts. From content creation to lead generation, sales, marketing, and customer service – every part of your business stands to benefit from the use of AI in your future marketing strategies.”
Atif M – CEO of Inqline
“This wide-ranging branch of computer science is set to transform jobs in marketing and the industry as a whole in a lot of ways. The number of businesses adopting artificial intelligence has grown by over 270% in the past four years, and the global AI market is set to reach $267 billion by the year 2027.”
Ron Stefanski – Professor, Marketer & Internet Entrepreneur
“Large language and image AI models, sometimes called generative AI or foundation models, have created a new set of opportunities for businesses and professionals that perform content creation”
Thoms H. Davenport and Nitim Mittal – An advisor at Deloitte and leader of its analytics and cognitive offering, and a coleader of Deloitte’s AI strategic growth offering, respectively.
While there are some slightly disconcerting considerations in relation to the use of AI apps like ChatGPT, the overall outlook for AI in marketing is a positive one that can allow for more targeted action to help grow your business. Of course, all aspects of what’s possible with AI won’t be perfect for all businesses, but they will provide options that can be cherry-picked for specific requirements at certain times.
As the world moves forward and begins to embrace AI technology, the use of it in marketing is something that more of us should be and likely already are beginning to consider.
Where do you think AI will take digital marketing in the years to come? Comment below with your thoughts.