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Col Skinner
August 3, 2023
August 3, 2023 |
Digital Marketing, Marketing |
Col Skinner |
0
Artificial Intelligence (AI) is having a significant impact on marketing automation by enabling businesses to automate repetitive tasks, optimize campaigns, and provide a more
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Col Skinner
October 1, 2022
October 1, 2022 |
Digital Marketing, Paid Social Media |
Col Skinner |
0
Digital advertising is constantly evolving which can make it difficult for many businesses to keep abreast of the new tools, trends and targets that emerge. That means that while
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Col Skinner
June 22, 2022
June 22, 2022 |
Digital Marketing, Google, Marketing, PPC |
Col Skinner |
0
Google Display Campaigns are a useful and versatile tool to help raise brand awareness and reach potential customers. You can use them to reach warm or relevant users and build
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Col Skinner
May 24, 2022
May 24, 2022 |
Digital Marketing, Google, Paid Social Media, PPC |
Col Skinner |
0
Creating, managing and sticking to a digital advertising budget isn’t something that everyone enjoys doing or successfully achieves, despite how important it is to most
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Col Skinner
April 4, 2022
April 4, 2022 |
Digital Marketing, Google |
Col Skinner |
0
At the time, the 2020 introduction of GA4 was met with interest across the digital marketing world. However, there was no real urgency in making the change, particularly among the
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Col Skinner
March 9, 2022
March 9, 2022 |
Digital Marketing, Paid Social Media |
Col Skinner |
0
In the past, technology providers were bound by the rules of digital marketing and advertising. However, some tech giants have now become so powerful, they are dictating how we
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Col Skinner
January 18, 2022
January 18, 2022 |
Digital Marketing, Google, PPC |
Col Skinner |
0
Pay per click (PPC) advertising has come a long way since Google AdWords was launched in the year 2000. Who remembers when ads used to be at the side of the search results rather
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Col Skinner
April 29, 2021
April 29, 2021 |
Digital Marketing, Google, Marketing, PPC |
Col Skinner |
0
Coronavirus-related quarantine remains firmly in pace in the UK and other countries around the world, maintaining an overall feeling of uncertainty and worry. Sure, people are
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Col Skinner
February 17, 2021
February 17, 2021 |
Digital Marketing, Google, PPC |
Col Skinner |
0
When you’re planning your Pay Per Click (PPC) search campaign it can take time making sure you’re bidding on the right and best keywords and phrases to help deliver those
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Col Skinner
January 18, 2021
January 18, 2021 |
Digital Marketing, Marketing, PPC |
Col Skinner |
0
Wow, what a year 2020 was! Its safe to say that not one 2020 digital marketing prediction post (or ANY prediction-based post) mentioned an unexpected global pandemic or the