It is the day before Halloween, after which marketers around the world can sit back and count the cost / return of their Halloween marketing efforts. I thought it would be great to briefly go through some of the key consumer spending and behaviour stats from the UK and USA. Particularly as the USA are famous for ‘out Halloweening’ the UK each year, as demonstrated by the below Google Trends graph.
UK Halloween Statistics
Granted we dont go in for Halloween as much as our American counterparts but this is still a big business celebration and a massive opportunity for retailers.
£300 million to be spent on Halloween in 2015, up from £240 Million in 2014.
Source: Statista
£33 is the average spend by UK Halloween shoppers
Source: Verdict’s survey of 2,000 UK shoppers in October 2015
29% of UK consumers planning to buy Halloween-related retail goods
Source: Verdict’s survey of 2,000 UK shoppers in October 2015
44% of UK adults with children will buy Halloween retail goods
Source: Verdict’s survey of 2,000 UK shoppers in October 2015
Compared to just 19% of UK shoppers without children.
Source: Verdict’s survey of 2,000 UK shoppers in October 2015
55% of those spending on retail for Halloween buying clothing
Source: Verdict’s survey of 2,000 UK shoppers in October 2015
52% of UK Halloween shoppers plan to be prepared for trick or treaters by spending on celebratory food & drink
Source: Verdict’s survey of 2,000 UK shoppers in October 2015
55% of UK shoppers plan to buy fancy dress and costumes for the occasion
Source: Statista
American Halloween Statistics
As a large % of my blog readers are from across the pond in the United States, famous for their Halloween celebrations, I thought it would be good to include some US Halloween stats:
$74 is the average spend by American Halloween shoppers
Source: National Retail Federation Consumer Survey
$6.9 billion will be spent on Halloween in 2015, down from $7.4 billion in 2014.
Source: National Retail Federation Consumer Survey
81% of Americans plan to celebrate Halloween this year
Source: National Retail Federation Consumer Survey
41% of Halloween shoppers begin before October
Source: National Retail Federation Monthly Consumer Survey Sept 2015
70% of Americans will wear Halloween costumes
Source: National Retail Federation Monthly Consumer Survey Sept 2015
45% of Americans will decorate their yard or home
Source: National Retail Federation Monthly Consumer Survey Sept 2015
94% of Americans will buy Halloween candy
Source: National Retail Federation Monthly Consumer Survey Sept 2015
34% of Americans say they’ll buy Halloween greeting cards
Source: National Retail Federation Monthly Consumer Survey Sept 2015
41% of Americans say they’ll carve a Halloween pumpkin
Source: National Retail Federation Monthly Consumer Survey Sept 2015
41% of Americans dont start Halloween shopping till the first 2 weeks of October
Source: National Retail Federation Monthly Consumer Survey Sept 2015