digital marketing quotes

50 Awesome Quotes To Guide Your Digital Marketing Strategy

Digital Marketing, Marketing Comments (9)

The SAScon conference is taking place as I speak, with hundreds of inspiring insights and quotes being tweeted and noted down. This got me thinking about the quotes that inspire my work and it seemed rude not to share them with you. I think the majority apply to any type of business. Anyway here are some of the most insightful digital marketing quotes, *dramatic pause* of all time (so far).

10 Top Digital Marketing Quotes

1. “Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”

Amrita Sahasrabudhe


2. “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we dont catch up, we’re in trouble.”

Ian Schafer


3. “We must move from numbers keeping score to numbers that drive better actions.”

David Walmsley


4. We want to know what consumers are looking for, what their values are, and how can we meet their needs. It’s not just about Big Data; it’s about translating that into the truth.”

Gayle Fuguitt


5. “As you go about creating new customer engagement programs and direct marketing packages for your brand, look for opportunities to give rather than to get. Whoever makes the first kind gesture, as studies show, tends to gain the most.” 

Jeanette McMurtry


6. “Dont say anything online that you wouldn’t want plastered on a billboard with your face (or logo) on it.”

Erin Bury


7. “To accompany the four Ps of classical marketing, marketers would do well to instil the digital four Cs, around conversation, collaboration, culture and compensation.”

Zaid Al-Zaidy


8. “Measurement is like laundry. It piles up the longer you wait to do it”

Amber Naslund


9. “Authenticity, honesty, and personal voice underlie much of what’s successful on the Web.”

Rick Levine


10. “It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.”

Jeff Eisenberg

10 Top Content Marketing Quotes

11. “The best marketing doesn’t feel like marketing.”  

Tom Fishburne

12. “By creating and publishing remarkable content in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle. “

Jonathon Lister

13. “Content marketing is a commitment, not a campaign.”

Jon Buscall

14. “Content is anything that adds value to the reader’s life.”

Avinash Kaushik

15. “Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.”

David Ogilvy

16. “Commit to a niche; try to stop being everything to everyone.”

Andrew Davis

17. “Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it”

Joe Chernov

18. “Content is not king, but a president elected by the votes of those whom it aims to rule.”

Raheel Farooq

19. “Content builds relationships. Relationships are built on trust. Trust drives revenue”

Andrew Davis

20. “There are three objectives for content marketing: reach engagement conversion. Define key metrics for each.”

Michael Brenner

10 Top SEO Quotes

21. “SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.”

Duane Forrester

22. “Google only loves you when everyone else loves you first.”

Wendy Piersall

23. “The objective is not to ‘make your links appear natural’; the objective is that your links are natural.”

Matt Cutts

24. “If I spent my time reporting every competitor of mine breaking a rule, that’s all I’d EVER do and my own sites would suck because they’d be getting no attention.”

Rae Hoffman

25. “The success of a page should be measured by one criteria: Does the visitor do what you want them to do?”

Aaron Wall

26. “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.”

Jill Whalen

27. “In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.”  

Rand Fishkin

28. “SEO is a noun, verb and adjective.”

Todd Malicoat

29. “SEO can be broken down into profitable activities, but when combined, is associated with third party controlled risk.”

Col Skinner (sorry had to pop one of my own in)

30. “Search marketing only has a 1.5% mindshare of the average Fortune 500 CMO.” 

Brian Featherstonhaugh

10 Top User Experience Quotes

31. “If you make listening and observation your occupation, you will gain much more than you can by talk.”

Robert Baden-Powell

32. “If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.”

Jim Stengel

33. “Effective questioning brings insight, which fuels curiosity, which cultivates wisdom.”

Chip Bell

34. “Know what your customers want most and what your company does best. Focus on where those two meet.”

Kevin Stirtz

35. “People ignore design that ignores people.”

Frank Chimero

36. “If you can’t measure it, you can’t manage it.”

Peter Drucker

37. “Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.”

Paola Antonelli 

38.  “A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.”

Douglas Adams

39. “Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.”

Steve Jobs

40. “Your customers are not you. They don’t look like you, they don’t think like you, they don’t do the things that you do and they don’t have your expectations or assumptions. If they did, they wouldn’t be your customers; they’d be your competitors.”

Mike Kuniavsky

10 Top Social Media Quotes

41. “Social Media is about sociology and psychology more than technology.”

Brian Solis

42. “Build it, and the will come” only works in the movies. Social Media is a “built it”, nurture it, engage them, and them may come & stay.”

Seth Godin

43. “Focus on how to be social, not how to do social.”

Jay Baer

44. “90% trust peers on social networks (even strangers); only 15–18% trust brands.”

Danny Brown

45. “People don’t want to be marketed at in the social channel. This is where they want to talk to each other, and brands are there by invitation. They have to be a great guest at the table.”

Veronica Fielding

46. “Sell-sell-sell sales methods simply do not work on social media.”

Kim Garst

47. “We embed social media inside our processes. Let’s look at our processes and see how we can enhance them with social.” 

Sandy Carter

48. “Think like a publisher, not a marketer.” 

David Meerman Scott

49. “The overarching problem is that everyone sees and uses social media from a different perspective.” 

Neal Schaffer

50. “Privacy is dead, and social media holds the smoking gun.”

Pete Cashmore


Title image sourced from Fast Company.

What do you think? What was your favourite quote? Do you have any inspiring digital marketing quotes to add? Comments below:

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On June 6, 2014