Social Media Advertising Setup & Management

Why?

In the past few years, social media has revolutionised the way the world does business. There are several advantages to running digital advertising campaigns across social media channels. The biggest benefit being that Advertisers can take advantage of a wealth of demographic, geographic, and behaviour based information in order to target ads appropriately. Another benefit is the cost system where Advertisers only pay on engagement increasing your potential ROI.

What?

My Social Media Advertising services can cover the setup, management, optimisation and reporting of campaigns across the following platforms:

Facebook Advertising

Facebook Advertising is a great marketing channel for businesses, with over 1.6 billion people using the platform for personal networking and leisure. I can run Facebook campaigns to match your goals or objectives. These campaigns work on a pay per click (CPC) or per 1,000 impressions (CPM) basis.

Facebook Targeting Options Include:

Target By Age
Target By Gender
Target By Location
Target By Language
Target By Interest
Target By Job Title
Target By Life Stages
Target By Page Likes

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Instagram Advertising

Instagram Advertising is a great marketing channel for businesses, with over 1 billion active monthly users using the platform for content sharing. I can run Instagram campaigns to match your goals or objectives. These campaigns work on a pay per click (CPC) or per 1,000 impressions (CPM) basis.

Instagram Targeting Options Include:

Target By Age
Target By Gender
Target By Location
Target By Language
Target By Interest
Target By Behaviours
Target By Life Stages
Target By Page Follows

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TikTok Advertising

TikTok’s advertising solutions are designed to be creative and engaging, ensuring that your brand will stand out from the competition. There are multiple advertising products available within the platform that can help you get in front of your target audience and drive conversions.

TikTok Targeting Options Include:

Target By Demographic (e.g. Age, Gender, Location and Language)
Target By Interest (e.g. Gaming, Skincare, Nutrition etc.)
Target By Purchase Intent (i.e. Audiences who are actively searching or purchasing one specific category or product)
Target by Behaviours (i.e. Based on user’s recent in-app behaviour)
Target By Device (e.g. Connection Type, Operating System, Device Model, Device Price etc.)
Re-target by Custom Audience (e.g. Customer Match List, Website Traffic, App Activity, Engagement and Lead Gen)

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LinkedIn Advertising

LinkedIn Advertising is a great marketing channel for B2B businesses with over 560 million people using the platform for professional networking and business introductions. I can run LinkedIn campaigns to match your goals or objectives. You can choose to pay per click (CPC) basis similar to Adwords.

LinkedIn Targeting Options Include:

Target By LinkedIn Groups
Target By Company
Target By Location
Target By Job Title
Target By Industry
Target By Education
Target By Company Size

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Twitter Advertising

Twitter Advertising is a great marketing channel for B2C & B2B businesses with over 284 million people using the platform for personal and business. I can run Twitter campaigns to match your goals or objectives. These campaigns work on a Cost Per Engagement (e.g a Follow, Retweet, Reply, Favourite or Link Click) basis.

Twitter Targeting Options Include:

Target By Following
Target By Account
Target By Keyword
Target By Locations
Target By Language
Target By TV Show
Target By Event
Target By Interest

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How?

I collaborate closely with your team to get a true understanding of your customer & business. I then look to apply this knowledge to setup relevant social advertising campaigns. There is also an option to have regular reports on your activity.