Social Media Advertising

Why?

In the past few years, social media has revolutionised the way the world does business. There are several advantages to running digital advertising campaigns across social media channels. The biggest benefit being that Advertisers can take advantage of a wealth of demographic, geographic, and behaviour based information in order to target ads appropriately. Another benefit is the cost system where Advertisers only pay on engagement increasing your potential ROI.

What?

My Social Media Advertising services can cover the setup, management, optimisation and reporting of campaigns across the following platforms:

LinkedIn Advertising

LinkedIn Advertising is a great marketing channel for B2B businesses with over 332 million people using the platform for professional networking and business introductions. I can run LinkedIn campaigns to match your goals or objectives. You can choose to pay per click (CPC) basis similar to Adwords.

LinkedIn Targeting Options Include:

  • Target By LinkedIn Groups
  • Target By Company
  • Target By Location
  • Target By Job Title
  • Target By Industry
  • Target By Education
  • Target By Company Size

 

Facebook Advertising

Facebook Advertising is a great marketing channel for B2C businesses with over 1.3 billion people using the platform for personal networking and leisure. I can run Facebook campaigns to match your goals or objectives. These campaigns work on a pay per click (CPC) or per 1,000 impressions (CPM) basis.

Facebook Targeting Options Include:

  • Target By Age
  • Target By Gender
  • Target By Location
  • Target By Language
  • Target By Interest
  • Target By Job Title
  • Target By Life Stages
  • Target By Page Likes

 

Twitter Advertising

Twitter Advertising is a great marketing channel for B2C & B2B businesses with over 284 million people using the platform for personal and business. I can run Twitter campaigns to match your goals or objectives. These campaigns work on a Cost Per Engagement (e.g a Follow, Retweet, Reply, Favourite or Link Click) basis.

Twitter Targeting Options Include:

  • Target By Following
  • Target By Account
  • Target By Keyword
  • Target By Locations
  • Target By Language
  • Target By TV Show
  • Target By Event
  • Target By Interest

How?

I collaborate closely with your team to get a true understanding of your customer & business. I then look to apply this knowledge to setup relevant social advertising campaigns. There is also an option to have regular reports on your activity.

Get in touchto find out more about my Social Media Advertising services or to book a meeting.

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