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Col Skinner
April 4, 2022
April 4, 2022 |
Digital Marketing, Google |
Col Skinner |
0
At the time, the 2020 introduction of GA4 was met with interest across the digital marketing world. However, there was no real urgency in making the change, particularly among the
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Col Skinner
January 18, 2022
January 18, 2022 |
Digital Marketing, Google, PPC |
Col Skinner |
0
Pay per click (PPC) advertising has come a long way since Google AdWords was launched in the year 2000. Who remembers when ads used to be at the side of the search results rather
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Col Skinner
April 29, 2021
April 29, 2021 |
Digital Marketing, Google, Marketing, PPC |
Col Skinner |
0
Coronavirus-related quarantine remains firmly in pace in the UK and other countries around the world, maintaining an overall feeling of uncertainty and worry. Sure, people are
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Col Skinner
February 17, 2021
February 17, 2021 |
Digital Marketing, Google, PPC |
Col Skinner |
0
When you’re planning your Pay Per Click (PPC) search campaign it can take time making sure you’re bidding on the right and best keywords and phrases to help deliver those
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Col Skinner
September 12, 2019
September 12, 2019 |
Digital Consultancy, Digital Marketing, Google, PPC |
Col Skinner |
0
Pay Per Click (PPC) campaigns remain among the most cost-effective ways to promote your business, brand, product or service. However, many users of PPC still aren’t getting the
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Col Skinner
July 18, 2019
July 18, 2019 |
Digital Marketing, Google, PPC |
Col Skinner |
0
When managed well, Pay Per Click, or PPC campaigns can prove to be an effective way to promote your business or brand. Of course, that’s no secret and is why it remains a
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Col Skinner
June 20, 2019
June 20, 2019 |
Digital Marketing, Google, Marketing, Paid Social Media |
Col Skinner |
0
Technology is constantly developing with new options and ways of managing digital details emerging all the time. In many cases, the increased acceptance of things like Artificial
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Col Skinner
February 18, 2014
February 18, 2014 |
Google |
Col Skinner |
4
During my time looking through the speaker notes from SES London 2014 I came across Matt Roberts‘ (VP of Product at Linkdex) mention of Google’s Zero Moment of Truth
