Recently I’ve been reading Malcolm Gladwell’s David And Goliath, a book drawing on parables one of which I take to be about entrepreneurs changing the rules and disrupting the status quo. This book got me thinking about my position competing against a world full of digital marketing Goliath’s. How did I get to this point? Who are my competition? And what are the advantages of being a consultant in this industry? Continue Reading
-
Competing as a Consultant in a World of Digital Goliaths
Read More » -
20 Blogs To Blow Your Digital Socks Off
At Profoundry I’m constantly scouring the Internet taking inspiration from all I can such an ever changing environment. I thought I would share just some of those online resources where my digital socks are blown clean off on a regular basis.
Read More » -
6 Reasons To Hire A Digital Consultant
Consultants in general have a negative rep (street talk for reputation). There is a stereotype of the consultant waltzing into a business, charging a fortune to stir shit up and then walking out leaving a trail of internal confusion and conflict. That is one generalisation that I personally have not witnessed. Luckily the consultants I have had the pleasure of dealing with have tended to be:
Read More » -
Blueprint For The Ideal Digital Marketing Client
OK, a blueprint for the ideal client is perhaps wishful thinking. But having worked across in-house and agency roles with countless clients in practically every industry, I have seen digital marketing clients come and go, kick off and sing praises, renew and resign etc etc. Looking back on this array of experiences got me thinking. Is there a formula for the dream digital marketing client and if so what is it?
Read More » -
SES London 2014 – Day 2 Key Takeaways & Tips
Although this year I couldn’t make it to SES London 2014, I have scowered the interwebs to bring you a concise list of stats, tips and takeaways from the 3 day conference. Here we look at the sessions from Day 2 of the conference. If you missed it you can find SES London Day 1 roundup here.
Continue ReadingRead More » -
Google’s ‘Zero Moment of Truth’ (ZMOT) – Buzz or Bust in 2014?
During my time looking through the speaker notes from SES London 2014 I came across Matt Roberts‘ (VP of Product at Linkdex) mention of Google’s Zero Moment of Truth (or ZMOT) theory. This has been doing the rounds since its release in 2011 but interestingly seems to be popping up across the recent web and social sphere. So I thought I would re-visit it for those who aren’t familiar and shed light on the theories relevance in 2014.
Read More » -
SES London 2014 – Day 1 Key Takeaways & Tips
Although this year I couldn’t make it to SES London 2014, I have scowered the interwebs to bring you a concise list of stats, tips and takeaways from the 3 day conference. Lets start at the start with the Day 1 sessions. You can also find the Day 2 round-up here.
Read More » -
New Beginnings…
On Thursday 2nd of January 2014 I handed in my notice at a high paying job in a Manchester based digital marketing agency. Since that day I have been called “brave”, “foolish”, “ambitious” and everything in between. I have been asked a thousand times why Iam choosing to be my own boss versus the easy or logical option of another agency / in-house role.
Read More »