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Col Skinner January 27, 2019
Blog, Content Marketing, Digital Marketing, Marketing • Comments (0)
With stats showing that video holds customers attention more than all other types of content, video has formed a key part of many businesses content marketing strategies for the last few years. Things are hotting up too: By 2020, video will account for enormous bandwidth demands, and video continues to be great for SEO.
However, the thing with video marketing is that it’s always evolving. To stay ahead of the curve, you need to catch the latest trends and give your audience more of what they want. In this article, we take a look at all you need to know about video marketing in 2019.
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On January 27, 2019
By Col Skinner
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Col Skinner December 29, 2018
Digital Marketing, Marketing • Comments (0)
With the New Year fast approaching, I’ve been thinking about what could be on the horizon for the industry in 2019. It turns out there are quite a few possible, notable changes that just might shake things up a little over the coming 12 months. Let’s get into them:
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On December 29, 2018
By Col Skinner
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Col Skinner December 7, 2018
Digital Marketing, Marketing • Comments (0)
Now we’re in December, it’s the season to be jolly and show our loved ones just how much we care. For many businesses, that translates into more potential customers looking for the right gift, service or experience. Even at this late stage, it’s still possible to carry out digital marketing activity that helps give you and your customers an even Happier Christmas.
I’m sticking with the jolly seasonal theme and sharing 12 positive marketing tips that you can apply to your marketing over for the Christmas period. And if you break into song while reading them, all the better!
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On December 7, 2018
By Col Skinner
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Col Skinner November 4, 2018
Manchester, Marketing • Comments (0)
I have no idea if this will be of interest to anyone. But for those who want to know how I ended up moving from Manchester (my base for the last decade) to Southport, here is a bit of background.
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On November 4, 2018
By Col Skinner
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Col Skinner October 28, 2018
Blog, Digital Consultancy, Digital Marketing, Marketing • Comments (0)
During the Christmas break, I was doing a bit of housekeeping on my LinkedIn profile and happened to tot up my years with each employer. To my surprise, the total was over 10 years! It had crept up on me like a silent ninja snail and got me thinking that I should mark the occasion by reflecting on the lessons I have learnt a long the way. So here I go:
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On October 28, 2018
By Col Skinner
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Col Skinner October 22, 2018
Digital Marketing, Marketing • Comments (2)
184 days ago the Manchester Arena was tragically bombed by a terrorist. In the aftermath of this tragedy, Manchester as a city showed its true resilience and community spirit. The city became a brand once again and the symbol of that brand was once again the Manchester bee (AKA a worker bee). During this time I was keen to try and create my own logo for the city I call home. A logo made for locals, not tourists. So I dove into Photoshop and started fabricating a few logo variations until I settled on this:
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On October 22, 2018
By Col Skinner
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Col Skinner July 14, 2018
Marketing, Startup • Comments (1)
The other day I was scrolling through LinkedIn and came across this request for agencies to pitch:
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On July 14, 2018
By Col Skinner
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Col Skinner January 15, 2018
Blog, Freelancing • Comments (0)
I know, I know. Every year people release these prediction blog posts stating what will or wont happen in the next year. But I have done some of your job for you and brought together some great minds from various industries, to give you a broad view of what to look out for in 2018. Thank you to all of them for taking the time to share their predictions. Enjoy!
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On January 15, 2018
By Col Skinner
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Col Skinner January 8, 2018
Blog, Freelancing • Comments (0)
Firstly welcome to 2018! Wow, that feels weird to say (type). 2017 was a ‘blink and you miss it’ year for me, personally, but it turned out to be a wholly positive and fulfilling year.
It’s that time of year where people promise to resolve something in their lives in the year ahead. I must admit I am awful at coming up with new year’s resolutions for my business, or in my personal life. So I thought I would put a request out for others to contribute theirs. Let me extend my gratitude to those that were kind enough to find the time, during the busy start of a new year, to send in their resolutions.
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On January 8, 2018
By Col Skinner
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Col Skinner December 21, 2017
Blog • Comments (0)
I just wanted to wish all of my clients, suppliers and connections a very Merry Christmas and a Happy New Year.
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On December 21, 2017
By Col Skinner
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