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Col Skinner December 7, 2018
Digital Marketing, Marketing • Comments (0)
Now we’re in December, it’s the season to be jolly and show our loved ones just how much we care. For many businesses, that translates into more potential customers looking for the right gift, service or experience. Even at this late stage, it’s still possible to carry out digital marketing activity that helps give you and your customers an even Happier Christmas.
I’m sticking with the jolly seasonal theme and sharing 12 positive marketing tips that you can apply to your marketing over for the Christmas period. And if you break into song while reading them, all the better!
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On December 7, 2018
By Col Skinner
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Col Skinner November 28, 2018
Blog, Digital Consultancy, Digital Marketing, Marketing • Comments (0)
During the Christmas break, I was doing a bit of housekeeping on my LinkedIn profile and happened to tot up my years with each employer. To my surprise, the total was over 10 years! It had crept up on me like a silent ninja snail and got me thinking that I should mark the occasion by reflecting on the lessons I have learnt a long the way. So here I go:
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On November 28, 2018
By Col Skinner
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Col Skinner November 4, 2018
Manchester, Marketing • Comments (0)
I have no idea if this will be of interest to anyone. But for those who want to know how I ended up moving from Manchester (my base for the last decade) to Southport, here is a bit of background.
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On November 4, 2018
By Col Skinner
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Col Skinner October 22, 2018
Digital Marketing, Marketing • Comments (2)
184 days ago the Manchester Arena was tragically bombed by a terrorist. In the aftermath of this tragedy, Manchester as a city showed its true resilience and community spirit. The city became a brand once again and the symbol of that brand was once again the Manchester bee (AKA a worker bee). During this time I was keen to try and create my own logo for the city I call home. A logo made for locals, not tourists. So I dove into Photoshop and started fabricating a few logo variations until I settled on this:
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On October 22, 2018
By Col Skinner
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Col Skinner July 14, 2018
Marketing, Startup • Comments (1)
The other day I was scrolling through LinkedIn and came across this request for agencies to pitch:
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On July 14, 2018
By Col Skinner
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Col Skinner January 15, 2018
Blog, Freelancing • Comments (0)
I know, I know. Every year people release these prediction blog posts stating what will or wont happen in the next year. But I have done some of your job for you and brought together some great minds from various industries, to give you a broad view of what to look out for in 2018. Thank you to all of them for taking the time to share their predictions. Enjoy!
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On January 15, 2018
By Col Skinner
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Col Skinner January 8, 2018
Blog, Freelancing • Comments (0)
Firstly welcome to 2018! Wow, that feels weird to say (type). 2017 was a ‘blink and you miss it’ year for me, personally, but it turned out to be a wholly positive and fulfilling year.
It’s that time of year where people promise to resolve something in their lives in the year ahead. I must admit I am awful at coming up with new year’s resolutions for my business, or in my personal life. So I thought I would put a request out for others to contribute theirs. Let me extend my gratitude to those that were kind enough to find the time, during the busy start of a new year, to send in their resolutions.
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On January 8, 2018
By Col Skinner
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Col Skinner December 21, 2017
Blog • Comments (0)
I just wanted to wish all of my clients, suppliers and connections a very Merry Christmas and a Happy New Year.
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On December 21, 2017
By Col Skinner
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Col Skinner July 10, 2017
Freelancing, Interviews • Comments (0)
Way back in October 2016 I was contacted by Anthony Jewell and asked if I would like to take part in a virtual freelance conference called FREELANCERS SUMMIT. The concept intrigued me so I said Yes. Then in November 2016, I filmed a video interview with Craig Levy. The 50-minute interview covered a wide range of questions but the end result focuses on how to market yourself / your business effectively, how to drive perceived value and how to grow your client-base.
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On July 10, 2017
By Col Skinner
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Col Skinner July 7, 2017
Freelancing • Comments (3)
FAILURE. It’s a big scary word for all of us and something we try to avoid throughout our lives. It is even scarier for those of us who are self-employed. We battle doubters, loneliness, imposter syndrome, financial risk, the tax man and a host of others, just to make something that is ours. The fear of FAILURE is something that keeps us up at night.
BUT it is also something that shapes who we are, how we doing things and how we learn. I wanted to get a range of freelancers together to share how they have learnt from failure. How it has led to something positive in their lives. And you, as a reader, to walk away with an understanding that failure is important and not always a disaster.
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On July 7, 2017
By Col Skinner
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