Wow, what a year 2020 was! Its safe to say that not one 2020 digital marketing prediction post (or ANY prediction-based post) mentioned an unexpected global pandemic or the effects it would have on people everywhere. However, even though there have been a lot of ups and downs during the uncertainty that haunted last year, we’re still looking ahead to 2021 and what it might hold for the digital marketing industry.
-
21 Experts Predict Digital Marketing Trends for 2021
Read More » -
About To Pause PPC Ads Due To Crisis? Read This First!
Coronavirus-related quarantine remains firmly in pace in the UK and other countries around the world, maintaining an overall feeling of uncertainty and worry. Sure, people are trying to make the best of things, have fun, use different ways of staying in touch but for most of us, I still have my times of worry.
Continue ReadingRead More » -
7 Reasons To Run Brand PPC Campaigns
When you’re planning your Pay Per Click (PPC) search campaign it can take time making sure you’re bidding on the right and best keywords and phrases to help deliver those all-important conversions.
Read More » -
6 Paid Media Advertising Trends for 2020
It’s a new year and a new decade, which, if its anything like the twenty-tens, will be filled with tons of changes on the digital advertising front. Majority of businesses now recognise that having an online presence is essential, however, a basic presence is simply not nearly enough for 2020. Now you have to pay to play.
Read More » -
Reflecting On 2019, My Toughest Year In Business
Apologies for the dramatic title but it got you here. 2019 was my worst year of trading since I started Profoundry in January 2014. Worse than my very first year when I was still working things out and worse than years where I glided along putting very little effort into marketing or advertising my services. To give some context, I brought in half the previous worst year’s revenue.
Read More » -
PPC: How & Why You Should Calculate Your Budgets
Online and social media advertising is something many businesses undertake to help grow their brand, gain customers and make sales. Among the various, online and social media advertising options is Google Search also known as PPC (Pay Per Click). It’s a cost-effective marketing platform that can really help businesses of all sizes achieve the revenue and growth they crave.
Read More » -
The 2019 Ultimate PPC Checklist
Pay Per Click (PPC) campaigns remain among the most cost-effective ways to promote your business, brand, product or service. However, many users of PPC still aren’t getting the best results from their campaign.
Read More » -
8 Facebook Ad Hacks to Improve Reach & ROI
Running a Facebook Ad campaign is something that can work really well for your business – provided you get all the important details right, including using the best format and targeting the right audience. For more experienced Facebook Ad campaign planners, this is something that is ingrained and also, an area if regular research to keep up with any updates.
Read More » -
9 Hidden PPC Features You May Not Know About
When managed well, Pay Per Click, or PPC campaigns can prove to be an effective way to promote your business or brand. Of course, that’s no secret and is why it remains a popular marketing option. However, as with many digital tools, new developments or a slow burn in achieving popularity means that some of the features – new and old – aren’t always well-known, even by those who regularly manage PPC campaigns.
Read More » -
5 Reasons AI Isn’t Always Best In Digital Ads
Technology is constantly developing with new options and ways of managing digital details emerging all the time. In many cases, the increased acceptance of things like Artificial Intelligence and automation can deliver better results than we could have imagined just a few years ago.
Read More »