Digital advertising is constantly evolving which can make it difficult for many businesses to keep abreast of the new tools, trends and targets that emerge. That means that while you might feel as though you are on top of your existing social media ad planning, if your brand isn’t on TikTok in some form, you’re probably behind the curve.
-
10 Reasons To Advertise on TikTok
Read More » -
Google Display Ads: Latest Update And How To Make Them Work
Google Display Campaigns are a useful and versatile tool to help raise brand awareness and reach potential customers. You can use them to reach warm or relevant users and build their interest in your brand, products or services advertising across various websites accessed via Google by users. Google recently announced a change to the service which makes this the perfect opportunity to review Google Display Ads and share some tips to get the best from the ad format.
Read More » -
5 Ways to Manage a Digital Ad Budget and Avoid Overspending
Creating, managing and sticking to a digital advertising budget isn’t something that everyone enjoys doing or successfully achieves, despite how important it is to most businesses. Right now, with the cost-of-living crisis at the forefront of many people’s minds, getting the best value for money from all of your outgoings has become a priority and of course, sticking to budget and NOT overspending.
Read More » -
GA4 Integration: The Pros & Cons for Digital Marketers
At the time, the 2020 introduction of GA4 was met with interest across the digital marketing world. However, there was no real urgency in making the change, particularly among the smaller agencies who had reliable and well-honed systems already in place. That has now changed with Google’s announcement that GA4’s predecessor, Universal Analytics (UA), will be retired in mid-2023.
Read More » -
4 Ways Apple Is Changing The Digital Marketing Landscape
In the past, technology providers were bound by the rules of digital marketing and advertising.
However, some tech giants have now become so powerful, they are dictating how we view, consume, and generate data.Read More » -
PPC Trends for 2022: What 4 Experts Say
Pay per click (PPC) advertising has come a long way since Google AdWords was launched in the year 2000. Who remembers when ads used to be at the side of the search results rather than the top and bottom?
Read More » -
About To Pause PPC Ads Due To Crisis? Read This First!
Coronavirus-related quarantine remains firmly in pace in the UK and other countries around the world, maintaining an overall feeling of uncertainty and worry. Sure, people are trying to make the best of things, have fun, use different ways of staying in touch but for most of us, I still have my times of worry.
Continue ReadingRead More » -
7 Reasons To Run Brand PPC Campaigns
When you’re planning your Pay Per Click (PPC) search campaign it can take time making sure you’re bidding on the right and best keywords and phrases to help deliver those all-important conversions.
Read More » -
21 Experts Predict Digital Marketing Trends for 2021
Wow, what a year 2020 was! Its safe to say that not one 2020 digital marketing prediction post (or ANY prediction-based post) mentioned an unexpected global pandemic or the effects it would have on people everywhere. However, even though there have been a lot of ups and downs during the uncertainty that haunted last year, we’re still looking ahead to 2021 and what it might hold for the digital marketing industry.
Read More » -
6 Paid Media Advertising Trends for 2020
It’s a new year and a new decade, which, if its anything like the twenty-tens, will be filled with tons of changes on the digital advertising front. Majority of businesses now recognise that having an online presence is essential, however, a basic presence is simply not nearly enough for 2020. Now you have to pay to play.
Read More »