LinkedIn is a business media platform that’s been around for a while. However, many of you probably aren’t aware of how effective it can be an as B2B advertising tool. It is a platform I have been on since my early 20’s and something I thought was for fuddy-duddy businessmen until I turned 30 and realised its value. Because the audience is generally focused on business, recruitment, learning and sales, it’s not a platform that’s often picked out for the kind of show-stopping ad campaigns you see on Facebook, Twitter and Instagram.
But, just because it’s not so well-known for the wow factor on a broader scale, from a B2B perspective, the right ads targeting the right users can result in some impressive results in terms of CPC and ROI.
-
6 Impressive LinkedIn Advertising Campaigns
Read More » -
6 Inspiring Facebook Marketing Campaigns
Digital marketing campaigns come in all shapes and sizes, with some proving more successful than others. Social media advertising is something many of us are regularly exposed to and also, consider the right platform for our own brands and businesses.
Read More » -
7 Important Steps For Planning Paid Social Media Campaigns
Like most of us, there have been times in my life when I’ve just gone and done something off the cuff. No plans, no worrying. I just went ahead and did it.
Continue ReadingRead More » -
4 Routes To Higher ROI From Your Digital Marketing Budget
According to a new report from Barclays, some £15 billion will be spent on digital advertising in 2019. That assessment follows a lot of time spent researching, interviewing and discussing advertising plans, ambitions and developments with a variety of industry experts, ad spend decision makers and adtech developers. Continue Reading
Read More » -
6 Inspiring Digital Marketing Campaigns
Marketing your service, brand or new achievement is something that every business wants to get right and in doing so, create an impact. That impact doesn’t necessarily have to be on a global scale, but gaining worldwide notice almost always is!
Read More » -
6 Video Marketing Tips For Your Brand In 2019
With stats showing that video holds customers attention more than all other types of content, video has formed a key part of many businesses content marketing strategies for the last few years. Things are hotting up too: By 2020, video will account for enormous bandwidth demands, and video continues to be great for SEO.
However, the thing with video marketing is that it’s always evolving. To stay ahead of the curve, you need to catch the latest trends and give your audience more of what they want. In this article, we take a look at all you need to know about video marketing in 2019.
Read More » -
12 Digital Marketing Predictions for 2019
With the New Year fast approaching, I’ve been thinking about what could be on the horizon for the industry in 2019. It turns out there are quite a few possible, notable changes that just might shake things up a little over the coming 12 months. Let’s get into them:
Read More » -
The 12 Dos of Christmas…Marketing
Now we’re in December, it’s the season to be jolly and show our loved ones just how much we care. For many businesses, that translates into more potential customers looking for the right gift, service or experience. Even at this late stage, it’s still possible to carry out digital marketing activity that helps give you and your customers an even Happier Christmas.
I’m sticking with the jolly seasonal theme and sharing 12 positive marketing tips that you can apply to your marketing over for the Christmas period. And if you break into song while reading them, all the better!
Read More » -
Ta-Ra Manchester. Hello Southport.
I have no idea if this will be of interest to anyone. But for those who want to know how I ended up moving from Manchester (my base for the last decade) to Southport, here is a bit of background.
Read More » -
10 Lessons Learned From a Decade in Digital Marketing
During the Christmas break, I was doing a bit of housekeeping on my LinkedIn profile and happened to tot up my years with each employer. To my surprise, the total was over 10 years! It had crept up on me like a silent ninja snail and got me thinking that I should mark the occasion by reflecting on the lessons I have learnt a long the way. So here I go:
Read More »