I know, I know. Every year people release these prediction blog posts stating what will or wont happen in the next year. But I have done some of your job for you and brought together some great minds from various industries, to give you a broad view of what to look out for in 2018. Thank you to all of them for taking the time to share their predictions. Enjoy!
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12 Freelancers Share Their Industry Predictions for 2018
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14 Freelancers Share Their Resolutions for 2018
Firstly welcome to 2018! Wow, that feels weird to say (type). 2017 was a ‘blink and you miss it’ year for me, personally, but it turned out to be a wholly positive and fulfilling year.
It’s that time of year where people promise to resolve something in their lives in the year ahead. I must admit I am awful at coming up with new year’s resolutions for my business, or in my personal life. So I thought I would put a request out for others to contribute theirs. Let me extend my gratitude to those that were kind enough to find the time, during the busy start of a new year, to send in their resolutions.
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10 Lessons Learned From a Decade in Digital Marketing
During the Christmas break, I was doing a bit of housekeeping on my LinkedIn profile and happened to tot up my years with each employer. To my surprise, the total was over 10 years! It had crept up on me like a silent ninja snail and got me thinking that I should mark the occasion by reflecting on the lessons I have learnt a long the way. So here I go:
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Merry Christmas From Profoundry
I just wanted to wish all of my clients, suppliers and connections a very Merry Christmas and a Happy New Year.
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Why This Digital Marketer Started An E-commerce Business
184 days ago the Manchester Arena was tragically bombed by a terrorist. In the aftermath of this tragedy, Manchester as a city showed its true resilience and community spirit. The city became a brand once again and the symbol of that brand was once again the Manchester bee (AKA a worker bee). During this time I was keen to try and create my own logo for the city I call home. A logo made for locals, not tourists. So I dove into Photoshop and started fabricating a few logo variations until I settled on this:
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How NOT To Find A Marketing Agency
The other day I was scrolling through LinkedIn and came across this request for agencies to pitch:
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VIDEO: An Interview with Craig Levy for Freelancers Summit
Way back in October 2016 I was contacted by Anthony Jewell and asked if I would like to take part in a virtual freelance conference called FREELANCERS SUMMIT. The concept intrigued me so I said Yes. Then in November 2016, I filmed a video interview with Craig Levy. The 50-minute interview covered a wide range of questions but the end result focuses on how to market yourself / your business effectively, how to drive perceived value and how to grow your client-base.
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14 Freelancers Share Failures & Lessons Learnt
FAILURE. It’s a big scary word for all of us and something we try to avoid throughout our lives. It is even scarier for those of us who are self-employed. We battle doubters, loneliness, imposter syndrome, financial risk, the tax man and a host of others, just to make something that is ours. The fear of FAILURE is something that keeps us up at night.
BUT it is also something that shapes who we are, how we doing things and how we learn. I wanted to get a range of freelancers together to share how they have learnt from failure. How it has led to something positive in their lives. And you, as a reader, to walk away with an understanding that failure is important and not always a disaster.
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PODCAST: An Interview with Neil Ball, The Entrepreneur Way
Back in March 2017 I recorded a podcast interview with Neil Ball. Neil runs The Entrepreneur Way daily podcast series where you can “Learn from successful Entrepreneurs with podcast interviews that reveal their business success secrets”.
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I Asked 110 Startups About Digital Marketing in 2015 & 2017. Here’s What I Found.
In 2015 I carried out a survey to help the Digital Marketing industry better understand the needs and priorities of startup businesses. I got feedback from 55 startup owners and published the results HERE. After 2 years passed, I thought it would be interesting to re-run the same survey in 2017 to another group of 55 startups and compare the results. This is what I found.
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