At the time, the 2020 introduction of GA4 was met with interest across the digital marketing world. However, there was no real urgency in making the change, particularly among the smaller agencies who had reliable and well-honed systems already in place. That has now changed with Google’s announcement that GA4’s predecessor, Universal Analytics (UA), will be retired in mid-2023.
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GA4 Integration: The Pros & Cons for Digital Marketers
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4 Ways Apple Is Changing The Digital Marketing Landscape
In the past, technology providers were bound by the rules of digital marketing and advertising.
However, some tech giants have now become so powerful, they are dictating how we view, consume, and generate data.Read More » -
PPC Trends for 2022: What 4 Experts Say
Pay per click (PPC) advertising has come a long way since Google AdWords was launched in the year 2000. Who remembers when ads used to be at the side of the search results rather than the top and bottom?
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About To Pause PPC Ads Due To Crisis? Read This First!
Coronavirus-related quarantine remains firmly in pace in the UK and other countries around the world, maintaining an overall feeling of uncertainty and worry. Sure, people are trying to make the best of things, have fun, use different ways of staying in touch but for most of us, I still have my times of worry.
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7 Reasons To Run Brand PPC Campaigns
When you’re planning your Pay Per Click (PPC) search campaign it can take time making sure you’re bidding on the right and best keywords and phrases to help deliver those all-important conversions.
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21 Experts Predict Digital Marketing Trends for 2021
Wow, what a year 2020 was! Its safe to say that not one 2020 digital marketing prediction post (or ANY prediction-based post) mentioned an unexpected global pandemic or the effects it would have on people everywhere. However, even though there have been a lot of ups and downs during the uncertainty that haunted last year, we’re still looking ahead to 2021 and what it might hold for the digital marketing industry.
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6 Paid Media Advertising Trends for 2020
It’s a new year and a new decade, which, if its anything like the twenty-tens, will be filled with tons of changes on the digital advertising front. Majority of businesses now recognise that having an online presence is essential, however, a basic presence is simply not nearly enough for 2020. Now you have to pay to play.
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Reflecting On 2019, My Toughest Year In Business
Apologies for the dramatic title but it got you here. 2019 was my worst year of trading since I started Profoundry in January 2014. Worse than my very first year when I was still working things out and worse than years where I glided along putting very little effort into marketing or advertising my services. To give some context, I brought in half the previous worst year’s revenue.
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PPC: How & Why You Should Calculate Your Budgets
Online and social media advertising is something many businesses undertake to help grow their brand, gain customers and make sales. Among the various, online and social media advertising options is Google Search also known as PPC (Pay Per Click). It’s a cost-effective marketing platform that can really help businesses of all sizes achieve the revenue and growth they crave.
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The 2019 Ultimate PPC Checklist
Pay Per Click (PPC) campaigns remain among the most cost-effective ways to promote your business, brand, product or service. However, many users of PPC still aren’t getting the best results from their campaign.
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