It’s a new year and a new decade, which, if its anything like the twenty-tens, will be filled with tons of changes on the digital advertising front. Majority of businesses now recognise that having an online presence is essential, however, a basic presence is simply not nearly enough for 2020. Now you have to pay to play.
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6 Paid Media Advertising Trends for 2020
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PPC: How & Why You Should Calculate Your Budgets
Online and social media advertising is something many businesses undertake to help grow their brand, gain customers and make sales. Among the various, online and social media advertising options is Google Search also known as PPC (Pay Per Click). It’s a cost-effective marketing platform that can really help businesses of all sizes achieve the revenue and growth they crave.
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The 2019 Ultimate PPC Checklist
Pay Per Click (PPC) campaigns remain among the most cost-effective ways to promote your business, brand, product or service. However, many users of PPC still aren’t getting the best results from their campaign.
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8 Facebook Ad Hacks to Improve Reach & ROI
Running a Facebook Ad campaign is something that can work really well for your business – provided you get all the important details right, including using the best format and targeting the right audience. For more experienced Facebook Ad campaign planners, this is something that is ingrained and also, an area if regular research to keep up with any updates.
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9 Hidden PPC Features You May Not Know About
When managed well, Pay Per Click, or PPC campaigns can prove to be an effective way to promote your business or brand. Of course, that’s no secret and is why it remains a popular marketing option. However, as with many digital tools, new developments or a slow burn in achieving popularity means that some of the features – new and old – aren’t always well-known, even by those who regularly manage PPC campaigns.
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5 Reasons AI Isn’t Always Best In Digital Ads
Technology is constantly developing with new options and ways of managing digital details emerging all the time. In many cases, the increased acceptance of things like Artificial Intelligence and automation can deliver better results than we could have imagined just a few years ago.
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6 Impressive LinkedIn Advertising Campaigns
LinkedIn is a business media platform that’s been around for a while. However, many of you probably aren’t aware of how effective it can be an as B2B advertising tool. It is a platform I have been on since my early 20’s and something I thought was for fuddy-duddy businessmen until I turned 30 and realised its value. Because the audience is generally focused on business, recruitment, learning and sales, it’s not a platform that’s often picked out for the kind of show-stopping ad campaigns you see on Facebook, Twitter and Instagram.
But, just because it’s not so well-known for the wow factor on a broader scale, from a B2B perspective, the right ads targeting the right users can result in some impressive results in terms of CPC and ROI.Read More » -
6 Inspiring Facebook Marketing Campaigns
Digital marketing campaigns come in all shapes and sizes, with some proving more successful than others. Social media advertising is something many of us are regularly exposed to and also, consider the right platform for our own brands and businesses.
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7 Important Steps For Planning Paid Social Media Campaigns
Like most of us, there have been times in my life when I’ve just gone and done something off the cuff. No plans, no worrying. I just went ahead and did it.
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4 Routes To Higher ROI From Your Digital Marketing Budget
According to a new report from Barclays, some £15 billion will be spent on digital advertising in 2019. That assessment follows a lot of time spent researching, interviewing and discussing advertising plans, ambitions and developments with a variety of industry experts, ad spend decision makers and adtech developers. Continue Reading
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